Crafting Resonant Messaging: Top 3 Factors in Copywriting

Taya Krohmali
December 25, 2022
5 min read


Your copy and message resonance is vital in any outbound prospecting process - after all, it’s what will determine whether your prospects engage with your content and eventually convert. In this blog post, we take a look at the three critical factors that are essential to consider when testing your copy and message resonance. From understanding customer behavior to optimizing message delivery, find out here how you can quickly and effectively test your content for success!

3 Critical Factors

Here are some of the most important factors to consider:

1. Channel

The first question you need to ask is which channel or channels you’ll be using to reach your target audience. Different channels have different strengths and weaknesses, so it’s important to choose the right one (or ones) for your specific goals.

Some of the most popular marketing channels include:

Display advertising

Search engine optimization (SEO)

Content marketing

Social media marketing (SMM)

Email marketing

2. Target Audience

Next, you need to think about who you’re trying to reach with your copy and message. What are their needs, wants, and pain points? How much do they know about your product or service? What kind of language will resonate with them? Answering these questions will help you create more targeted and effective copy.  we offer detailed targeting options like  custom audiences   which allow you to laser-focus your ad campaigns for maximum impact.

3. Objective

What exactly do you want your target audience to do after seeing your copy and message? Make sure your objective is clear before moving on to testing.
For example, if your goal is to generate leads, you’ll want to focus on creating ads that prompt viewers to sign up for your email list or download a white paper. If you’re trying to increase brand awareness, you may focus more on creative visuals that create an emotional reaction.

Once you’ve determined your channel, audience, and objective, it’s time to start testing. There are several methods of testing copy and message that can help you determine which version resonates the most with your target audience.

Why These Factors Matter

The factors that we'll be discussing in this article are important because they directly influence how your message will be received and understood by your audience. We'll be looking at four main areas:

1. The Composition Of Your Copy
2. The Quality Of Your Content
3. How Well You Connect With Your Readers
4. The Overall Structure Of Your Article

Each of these factors is important in its own right, but together they combine to create a powerful effect on how well your message will resonate with your readers.

First, let's look at composition. Composition is all about how you choose to arrange the words and phrases in your copy. This includes things like word choice, sentence structure, and punctuation. All of these elements play a role in how easy it is for readers to understand your message.

For example, if you're trying to explain a complex concept, using simpler language can make it much easier for readers to understand. On the other hand, if you use too much jargon or technical terms it can make it difficult for people to understand what you're saying.

The quality of your content also matters a great deal when it comes to conveying a message effectively. Quality content should be interesting, informative, and engaging. It should also be well-researched and provide valuable information that readers can use. If your content isn't up to par with these expectations then people will not take the time to read it or take any action on what they have read.

Finally, how well you connect with your readers is essential when trying to communicate a message effectively. You want to be able to establish an emotional connection with them so that they are more likely to trust what you are saying and more likely to act on.

How To Create A Strategy For Your Outbound Prospecting Efforts

There's no one-size-fits-all answer to this question, as the best strategy for your outbound prospecting efforts will vary depending on your specific industry, product, and target market. However, there are some general tips that can help you create an effective strategy for reaching your target market:

1. Define your target market. This is the first and most important step in creating an effective outbound prospecting strategy. You need to know who you're trying to reach with your marketing efforts in order to determine the best way to reach them.

2. Research your competition. Take a look at what other companies in your industry are doing to reach their target markets. What strategies seem to be working well for them? What could you do differently or better?

3. Develop a unique selling proposition (USP). Why should prospects choose you over your competitors? What do you offer that they can't find elsewhere? Your USP will be key in helping you stand out from the crowd and attract attention from your target market.

4. Create compelling content. Whether it's a blog post, white paper, case study, or e-book, make sure the content you create is informative and interesting enough to capture the attention of your target market.

5. Promote your content across multiple channels. Once you've created great content, make sure it gets  seen by the right people. Utilize social media, search engine optimization (SEO), email campaigns, and other methods of promotion to spread the word about your content.

6. Measure your results. It's important to track how well each of your outbound prospecting efforts is performing so you can adjust or optimize them as needed. This will help you make sure you're getting the most out of your outbound efforts.


As you’ve seen, there are a few critical factors that determine how your copy and message will resonate with your target audience. By being mindful of these key elements such as the tone of voice, visual appeal, and the flow of information, you can create content that resonates well with your intended readers. As long as you have done your research on who they are and what motivates them to take action, then testing should be an effective way for you to optimize your copywriting for maximum impact.

Taya Krohmali
Director of Content